HappyHour leads investment round in casual slots operator Betty

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Industry investor HappyHour.io has taken the lead on a seed extension investment round in Ontario-licensed iGaming operator Betty. Conor Mulheir photo

By Conor Mulheir - 2 May, 2023

More about the author Betty is currently live in Ontario, having previously raised a $5m seed round led by tech-focused operating fund Karlani Capital ahead of its soft launch in the market in February.

HappyHour said the business is well-positioned to expand into new markets, with a focus on “lucrative” North American iGaming jurisdictions.

The investment from HappyHour is intended to help Betty achieve its expansion goals.

Investment rationale

Commenting on the investment, HappyHour managing partner Robin Reed said: “We are excited to be leading Betty’s seed extension in order to support the company’s growth plans.

“The management team at Betty.ca is strong, and we believe that they are well positioned to succeed in the North American market.

“Combining their operational knowhow and proprietary technology with our product expertise, we hope to help Betty.ca expand its reach and bring its unique gaming experience to a wider audience.”

Betty is led by co-founder and CEO Justin Park.

Park was previously the co-founder and CEO of QL Gaming Group, a sports betting media and data platform which was acquired by New York-listed broadcasting company Entercom for $32m in 2020.

Park added: “Robin Reed and the HappyHour team are arguably some of the best iGaming VCs in the world right now.

“With their expertise, Betty will be propelled towards our mission of becoming a top offering in North America, with entertainment and inclusivity as cornerstones.”

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